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Shengqing Chemical Raw Materials Company is proud to announce the release of our latest product, Microcrystal Shower Gel. The main ingredient in this shower gel is SQ-MAB 50, a mild amphoteric surfactant of light color, moderate viscosity, low irritation, high foamability, and high thickening ability.

Polyvinylpyrrolidone (PVP), particularly its high molecular weight variant known as PVP K90, is a polymer that has gained acclaim for its exceptional versatility and effectiveness across a vast array of applications. Renowned as an indispensable binder and stabilizer, PVP K90 plays a pivotal role in industries ranging from pharmaceuticals to cosmetics, where it significantly enhances product quality and performance. In this showcase article, we will explore the core attributes and wide-ranging uses of PVP K90 while highlighting its popularity and importance in modern manufacturing processes.

This article introduces the Top 4 personal care surfactants, they’re the best-used and widely applied surfactants available on the market.

Introducing different types of thickeners used for shampoo, sharing advantages and disadvantages of different thickeners, like carbomer, gluco derivatives as well as Xanthum gum, etc.

As the automotive care industry continues to move towards sustainability and high performance, the demand for high-quality, versatile emulsifiers will only increase. ShengQing's SQ-PG E10, with its excellent emulsify ability, flexible preparation conditions, fresh finish, and good compatibility, is well-positioned to meet this growing demand. It not only helps manufacturers overcome the limitations of traditional emulsifiers but also enables the development of innovative, high-performance auto care products that cater to the evolving needs of consumers.

To improve shampoo conditioning effect and hair smoothness, formulators need to adopt a synergistic approach focusing on three core technical directions: cationic conditioners, silicones for hair care, and lipid humectants. Combined with optimized formulation processes, this strategy ensures long-lasting softness, anti-static performance, and a silky texture. Below is a detailed, actionable guide for shampoo formulation optimization.