What are the Benefits of Emulsifier-EM 35 in Hair Conditioner
2025-08-08
SQ-EM 35，INCI Name is Polyacrylamide and C13-14 Isoparaffin and Laureth-7，it is a liquid, ready-to-use multifunctional rheological modifier, which serves as an emulsifier, stabilizer, and thickener. It is widely used in hair care products, with primary functions including thickening, stabilizing formulations, improving texture, and providing a smooth feel. It can be directly added to either the oil phase or water phase without pre-mixing, heating, or additional processing, making it suitable for both cold and hot manufacturing methods. It is compatible with various oils (including plant oils and both polar/non-polar oils) and can stabilize formulations containing organic or inorganic pigments, alcohol (up to 40%), polyols, or fruit acids. Additionally, it can be used in shampoos, conditioners, hair masks, and other hair care products, as well as creams, lotions, and gel-like creams. Recommended usage is 2.0–5.0% when used alone and 0.2–2.0% when combined with other emulsifiers.
Benefits of Polyacrylamide & C13-14 Isoparaffin & Laureth-7 in conditioner:
1. Smoother and Silkier:
It forms a very thin, even oleophilic-hydrophilic film on the hair surface, reducing combing friction, and prevents tangling effectively.
2. More Stable and Thicker:
For formulators, it locks high-content silicones, plant oils, and cationic conditioning agents into the system without separation or oil precipitation. The viscosity can be adjusted freely, from flowing emulsions to thick creams.
3. Brighter and Lighter:
It doesn’t leave the “heavy fake slip” feeling typically associated with traditional cationic polymers. The shine is transparent, and fine hair remains light without being weighed down.
4. More Compatible:
It stabilizes formulations like alcohol-based leave-in conditioners, high glycerin moisture masks, or post-coloring care with acidic pH, reducing the cost of trial-and-error in formulation development.
In summary:
It makes conditioners "slip noticeably, feel light and natural, and stable with complex formulas."
Formula Recommendations
Formula 1: "Lightweight Volumizing Daily Conditioner"
Target: Fine, flat hair, oily scalp, for daily use; cold formulation.
| Phase | INCI Name | Trade Name | Percentage (%) | Function Description |
| A Phase (Water Phase) | Water | To 100 | Solvent | |
| A Phase (Water Phase) | Glycerin | 3.0 | Moisturizing | |
| A Phase (Water Phase) | Panthenol (Pro-V B5) | 1.0 | Moisturizing & Repairing | |
| A Phase (Water Phase) | EDTA-2Na | 0.05 | Chelating | |
| B Phase (Oil Phase/Conditioning Phase) | Dimethicone 350 cst | SQ-SIL 350 | 3.0 | Smoothens Dry Hair |
| B Phase (Oil Phase/Conditioning Phase) | Cyclopentasiloxane | SQ-SIL D105 | 2.0 | Lightweight, Volatile, Non-Greasy |
| B Phase (Oil Phase/Conditioning Phase) | Cetearyl Alcohol | 2.5 | Emulsifying, Fatty Alcohol | |
| B Phase (Oil Phase/Conditioning Phase) | Behentrimonium Chloride | 1.2 | Cationic Conditioning Agent | |
| B Phase (Oil Phase/Conditioning Phase) | Polyacrylamide & C13-14 Isoparaffin & Laureth-7 | SQ-EM 35 | 2.5 | Emulsification, Thickening, Stabilization |
| C Phase (Preservative & pH) | Phenoxyethanol/Ethylhexylglycerin | 0.8 | Preservative | |
| C Phase (Preservative & pH) | Citric Acid 20% Solution | qs pH=4.3-4.7 | pH Adjuster | |
| C Phase (Preservative & pH) | Fragrance | 0.3 | Sensory |
Procedure：
1.Add each component of Phase B at room temperature and stir gently until uniform.
2.Pre-mix Phase A evenly.
3.Slowly add Phase B to Phase A while stirring, then homogenize at 3000 rpm for 2-3 minutes to form a fine emulsion.
4.Add Phase C, stir at low speed, check pH and viscosity, and then discharge.
Formula 2: "Intensive Repair Split End Cream Conditioner"
Target: Damaged by perming and dyeing, severely dry and split ends; heat formulation.
| Phase | INCI Name | Trade Name | Percentage (%) | Function Description |
| A Phase (Water Phase) | Deionized Water | To 100 | Solvent | |
| A Phase (Water Phase) | 1, 3-Propanediol | SO-HCP 133 | 4.0 | Moisturizing |
| A Phase (Water Phase) | Hydrolyzed Keratin | 1.5 | Repairs Damage | |
| B Phase (Oil Phase) | Shea Butter | 3.0 | High Closure, Repair | |
| B Phase (Oil Phase) | Moroccan Argan Oil | 2.0 | Softens, Adds Shine | |
| B Phase (Oil Phase) | Cetearyl Alcohol | 4.0 | Fatty Alcohol, Structural Agent | |
| B Phase (Oil Phase) | Stearamidopropyl Dimethylamine | 1.5 | Mild Cationic, Acid Tolerant | |
| B Phase (Oil Phase) | Polyacrylamide & C13-14 Isoparaffin & Laureth-7 | SQ-EM 35 | 3.5 | Emulsifying, Thickening, Salt Tolerant |
| B Phase (Oil Phase) | Cyclopentasiloxane | SQ-SIL D105 | 2.0 | Silky Feel |
| C Phase (Repair Boost) | Polyquaternium-10 | SQ-QUAT 400 | 0.3 | Anti-static, Film-forming |
| C Phase (Repair Boost) | Panthenol | 1.0 | Moisturizing | |
| D Phase (Preservative & pH) | Phenoxyethanol/Ethylhexylglycerin | 1.0 | Preservative | |
| D Phase (Preservative & pH) | Citric Acid 20% Solution | qs pH=4.0-4.5 | pH Adjuster | |
| D Phase (Preservative & pH) | Fragrance | 0.4 | Sensory |
Procedure：
1. Heat A and B phases separately to 75-80°C until fully dissolved.
2. At 75°C, slowly add Phase B to Phase A, homogenize at 8000 rpm for 5 minutes.
3. Cool to 45°C, add Phase C, and stir at low speed.
4. Below 40°C, add Phase D, stir evenly, measure pH and viscosity (target 20,000-30,000 cP, creamy consistency), and discharge.
